Edina's retailers know their customers — and at the holidays, that knowledge turns into remarkably curated gift suggestions. Five shop owners and managers across the Galleria and 50th & France share what they're recommending this season, and what's on their own wish lists.
Sweet Ivy — Galleria Edina
Sweet Ivy co-owner Becky Leffler points to the Fabulous Furs line by Donna Salyers as a standout gift — luxurious faux-fur pieces that feel genuinely indulgent. The shop also carries Barefoot Dreams (impossibly soft loungewear), Hillhouse Candles (clean-burning, beautifully packaged), Elegant Baby (for new parents and grandparents), Enewton jewelry, and a rotating selection of boots and seasonal fashion.
Fawbush's — Galleria Edina
Co-owner Charlene Rutt at Fawbush's highlights Mitchies Matchings — gloves, hats, and scarves with fur trim that coordinate across the whole family — as a gift that always lands. Other standouts: P.J. Salvage flannel pajamas in playful prints, Jayley faux fur coats in bold color, Blue Pacific digitally printed wristlets, V. Fraas scarves in every style from classic to modern, and French Kande statement jewelry.
Macy's — Southdale Center
Macy's Southdale store manager Erin Demas highlights the On 34th private brand — a line of classic and modern women's clothing, jewelry, and handbags that's built for versatility. Charter Club cashmere sweaters in bold colors and unexpected patterns are a perennial holiday standout, and Sorel designer boots have become a go-to gift for anyone who needs footwear that handles a Minnesota winter without sacrificing style.
East West Girl — 50th & France
Owner Monica Hintz recommends IScream fuzzy plush shorts and pants — in prints ranging from playful to cozy — as a gift that genuinely surprises and delights. Top Trenz weekender bags are the pick for the traveler on the list: stylish, practical, and priced to give without hesitation.
Billy Reid — 50th & France
Store director Kristen Peterson at Billy Reid leads with the Dover Sweatshirt — a cotton crew with leather elbow patches that threads the needle between casual and considered. Fragrances by Fulton & Roark (gender-neutral, plant-derived scents) make a sophisticated stocking stuffer, and the Cashmere Sweater Wrap in camel or black is as close to a universally appreciated gift as clothing gets. Styling appointments are available for recipients who prefer the experience of choosing for themselves. The Billy Reid x Williams Sonoma barware collaboration — with a whimsical ribbon design — rounds out a gift guide worth bookmarking.