Explore Edina is the destination marketing organization (DMO) for Edina, Minnesota, dedicated to showcasing everything that makes this community a compelling place to visit, shop, dine, and stay. From the tree-lined sidewalks of 50th & France to the historic halls of Southdale Center — the first enclosed shopping mall in the United States, opened in 1956 — Edina offers a distinct blend of suburban polish and genuine urban energy. Explore Edina's mission is to connect visitors, newcomers, and long-time residents with the experiences, businesses, and neighborhoods that make the city worth exploring.

Explore Edina is the destination marketing organization (DMO) for Edina, Minnesota, dedicated to showcasing everything that makes this community a compelling place to visit, shop, dine, and stay.

Our Mission

Explore Edina exists to promote Edina, MN as a premier destination for shopping, dining, arts, recreation, and hospitality. As a destination marketing organization, we partner with local businesses, districts, and civic organizations to tell Edina's story and bring visitors through the door.

We believe that a thriving visitor economy benefits everyone — residents enjoy a richer local scene, businesses grow, and the city's tax base strengthens. Everything we do is aimed at making Edina more discoverable, more welcoming, and more worth returning to.

  • Promote Edina's dining, shopping, arts, and hospitality to regional and national visitors
  • Support local businesses through visibility, marketing, and partnership programs
  • Serve as the definitive digital guide to the city — districts, events, and experiences
  • Advocate for a healthy visitor economy in partnership with the City of Edina and local stakeholders

What We Cover

Explore Edina's content spans the city's four main commercial districts — 50th & France, the Galleria, Southdale Center, and Centennial Lakes Park — along with the parks, trails, arts venues, and seasonal events that fill out a complete picture of Edina life. Our guides cover dining, shopping, outdoor recreation, accommodations, and practical visitor planning in depth.

We also publish stories, seasonal guides, and occasion-specific itineraries to help visitors and locals alike discover new corners of a city that consistently rewards curiosity.

  • Dining & Taste — restaurants, cafes, breweries, and food experiences across Edina
  • Shopping — fashion, home goods, specialty retail, and the city's iconic shopping districts
  • Stay — hotels and accommodations for visitors to the Edina area
  • Refresh & Do — parks, trails, fitness, arts, and activities
  • Plan — practical visitor resources, itineraries, and trip-planning tools

Edina at a Glance

Edina is a suburb of Minneapolis located in Hennepin County, Minnesota. It is home to Southdale Center, which opened in 1956 as the first enclosed shopping mall in the United States — a landmark that helped define American retail culture. Today, the city's commercial districts remain among the most visited in the Twin Cities metro.

Beyond retail, Edina is known for walkable neighborhoods, highly regarded public schools, well-maintained parks, and a dining scene that punches well above the typical suburban average. 50th & France in particular has earned a regional reputation as one of the most enjoyable dining and shopping corridors in Minnesota.

  • Location — suburb of Minneapolis, Hennepin County, Minnesota
  • Southdale Center — site of the first enclosed U.S. shopping mall, opened 1956
  • Districts — 50th & France, the Galleria, Southdale Center, Centennial Lakes Park
  • Known for — upscale retail, acclaimed dining, parks and trails, strong schools
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