Edina is a city that photographs well and tells well — a destination with genuine story angles across shopping, dining, design, outdoor life, and community character. Explore Edina supports media, travel writers, photographers, and content creators with resources, access, and context to help them produce accurate, compelling coverage of the city. If you're working on a story about Edina or the broader Twin Cities area and would like to connect with our team, this page has what you need to get started.
Story Angles & What Makes Edina Newsworthy
Edina offers a range of editorial angles that appeal to travel, lifestyle, food, design, and community media. A few that consistently resonate with journalists and content creators:
- Shopping history — Southdale Center opened in 1956 as the first enclosed shopping mall in the United States, a milestone in American retail and architectural history
- Dining scene — 50th & France and the Galleria host a concentration of acclaimed independent restaurants uncommon in suburban settings
- Seasonal character — Edina shifts beautifully across all four seasons, from spring blooms on residential streets to winter skating at Centennial Lakes Park
- Community market — the Edina Farmers Market at Centennial Lakes Park is a beloved summer institution with strong visual appeal
- Quality of life — Edina consistently earns recognition as one of Minnesota's most livable communities
Press Resources & Fact Sheet
The following facts about Edina are accurate to our knowledge and can be used as background for editorial coverage. We recommend verifying current figures directly before publication.
- Location — suburb of Minneapolis, Hennepin County, Minnesota
- Southdale Center — first enclosed U.S. shopping mall, opened 1956
- Districts — 50th & France, the Galleria, Southdale Center, Centennial Lakes Park
- Parks — Centennial Lakes Park, Braemar Park, Nine Mile Creek Trail
- Schools — Edina Public Schools, consistently ranked among Minnesota's strongest districts
- Population — Edina is a well-established suburb of Minneapolis in Hennepin County
For high-resolution photography, brand assets, and additional background materials, contact the Explore Edina media team using the press inquiry form below.
Media Visits & Press Trips
Explore Edina periodically supports media visits and press trip itineraries for journalists and content creators covering the Twin Cities area. If you're planning a visit and would like to arrange introductions, reservations assistance, or editorial context, reach out through our press contact channel.
We respond to all credentialed media inquiries and can typically assist with access, background information, and local connections within the city.
