Style Edina Weekend 2026: A New Way to Experience Edina
This spring, Edina invites you to experience style in a way that feels effortless, elevated, and entirely your own.
Taking place May 29–31, Style Edina Weekend 2026marks an exciting evolution of a longstanding community favorite—expanding beyond the fashion show into a thoughtfully curated, multi-day experience designed to celebrate the very best of Edina’s shopping, dining, and lifestyle scene.
Whether you’re planning a weekend getaway or rediscovering your favorite local spots, this is your invitation to explore Edina in a new way.
A Curated Weekend Across Edina
Style Edina Weekend is built around a simple idea: stay, shop, dine, play, and refresh—all within one of the Midwest’s most refined and walkable destinations.
With participation from more than 60 retailers across Southdale Center, Galleria Edina, and 50th & France, the weekend offers exclusive promotions, in-store experiences, and interactive moments designed specifically for passholders.
From personal styling sessions and curated shopping experiences to elevated dining and wellness offerings, every detail is designed to feel intentional—yet easy.
“Our goal is to create a weekend that feels effortless and welcoming—whether you live down the street or are visiting from out of town,” says Jodi Mayers, Style Edina Producer and Weekend Co-Founder. “Edina has long been a destination for incredible shopping and service, and this is our way of bringing that to life in a more connected, immersive way.”
More than just a weekend of events, Style Edina is a community-driven initiative—designed to support local businesses, encourage exploration across districts, and create meaningful connections between visitors and the places that make Edina special.
The Signature Fashion Show
At the heart of the weekend is the Style Edina Fashion Show, taking place May 31—a longstanding tradition reimagined for today.
Featuring looks from 40+ Edina retailers, the show brings together the best of the city’s fashion community in one dynamic, high-energy experience. From curated collections to standout seasonal trends, it’s a celebration of style shaped by the boutiques and brands that define Edina.
“Style Edina is more than a fashion show—it’s a celebration of the city’s unique style and spirit,” says Shelly Loberg, President of Edina Chamber and Explore Edina. “From curated looks to local boutiques, the event brings Edina’s shopping scene to life, highlighting the creativity, sophistication, and individuality that make it a true destination for fashion.”
Co-hosted by Jodi Mayers and Belinda Jensen of KARE 11, this year’s show carries an added sense of excitement—marking one of Jensen’s first major public appearances following her retirement.
For those looking to experience just the runway, fashion show–only tickets are available.
An Invitation to Explore Edina
Style Edina Weekend is more than an event—it’s the start of something new.
A weekend designed to inspire you to linger a little longer, discover something unexpected, and experience Edina with a fresh perspective.
Tickets are now available.
Choose from a fully immersive weekend pass or secure your seat at the fashion show—there’s a way to experience Style Edina that fits your style.
