This spring, Edina invites you to experience style in a way that feels effortless, elevated, and entirely your own. Taking place May 29–31, 2026, Style Edina Weekend marks an exciting evolution of a longstanding community favorite — expanding beyond the fashion show into a thoughtfully curated, multi-day experience designed to celebrate the very best of Edina's shopping, dining, and lifestyle scene.

A Curated Weekend Across Edina

Style Edina Weekend is built around a simple idea: stay, shop, dine, play, and refresh — all within one of the Midwest's most refined and walkable destinations. With participation from more than 60 retailers across Southdale Center, Galleria Edina, and 50th & France, the weekend offers exclusive promotions, in-store experiences, and interactive moments designed specifically for passholders.

From personal styling sessions and curated shopping experiences to elevated dining and wellness offerings, every detail is designed to feel intentional — yet easy.

Our goal is to create a weekend that feels effortless and welcoming — whether you live down the street or are visiting from out of town. — Jodi Mayers, Style Edina Producer and Weekend Co-Founder

— Explore Edina

The Signature Fashion Show

At the heart of the weekend is the Style Edina Fashion Show on May 31 — a longstanding tradition reimagined for today. Featuring looks from 40-plus Edina retailers, the show brings together the best of the city's fashion community in one dynamic, high-energy experience. From curated collections to standout seasonal trends, it's a celebration of style shaped by the boutiques and brands that define Edina.

The show is co-hosted by Jodi Mayers and Belinda Jensen of KARE 11, with Jensen's appearance marking one of her first major public events following her retirement. Fashion show–only tickets are available for those looking to experience just the runway.

Style Edina is more than a fashion show — it's a celebration of the city's unique style and spirit. From curated looks to local boutiques, the event brings Edina's shopping scene to life, highlighting the creativity, sophistication, and individuality that make it a true destination for fashion. — Shelly Loberg, President of Edina Chamber and Explore Edina

— Explore Edina

An Invitation to Explore Edina

Style Edina Weekend is more than an event — it's the start of something new. A weekend designed to inspire you to linger a little longer, discover something unexpected, and experience Edina with a fresh perspective. Choose from a fully immersive weekend pass or secure your seat at the fashion show — there's a way to experience Style Edina that fits your style.

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