Spring in Edina gets a major style upgrade on Sunday, May 18, 2025, when Style Edina returns for its eighth year at the Westin Edina Galleria. Presented by Explore Edina and produced by Jodi Mayers & Style Partners, the event brings together Edina's three shopping districts — Galleria, Southdale Center, and 50th & France — in a single morning of runway fashion, community, and local retail.

The Runway Show

The runway show is co-hosted by stylist Jodi Mayers and KSTP Channel 5 anchor Brandi Powell, who provide expert commentary on trends and local shopping suggestions. Collections feature spring designs — breezy dresses, polished layers — from local and national designers. Exclusive pop-up shops open before and after the show for direct purchases.

Attendees enjoy a sophisticated atmosphere with high-tea appetizers and mimosas, while Edina retailers showcase seasonal styles and accessories throughout the event.

Style Edina isn't just about fashion — it's a celebration of creativity, connection, and the incredible community of retailers that make Edina such a special place to shop. — Jodi Mayers, Style Edina Producer

— Explore Edina

Benefiting 66 West

Proceeds from Style Edina 2025 benefit 66 West, operated by Simpson Services, which supports young adults experiencing homelessness. The event's philanthropic thread has been a defining feature since its early years.

Partners

Room & Board serves as the stage partner for the 2025 show; Mpls.St.Paul Magazine is the media partner. Together they reinforce the event's positioning at the intersection of design, fashion, and community.

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